First off, a Sales Funnel is a marketing system that you have in place, to facilitate sort and sift your leads through.
It would be wise of you, to add a "Funded Proposal" component to your Sales Funnel, this way you are able to create cash flow on the front end, while you build your main business and residual wealth on the back end.
The following is an outline of my Sales Funnel and the setup, that I have identified to be the most useful.
MARKETING:
By using a variety of marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and countless other ways, you will drive traffic to your Sales Funnel.
You have to provide this traffic truly worthwhile content that's specific to the niche you are catering to, in order to get them to enter your Sales Funnel. Transforming them into a lead.
PERSONAL CAPTURE PAGE:
In exchange for your helpful content, your prospects will furnish you with their name, email address and most will also give you their phone number.
You can construct your own capture page or you can employ one of the many marketing systems, that are available on the market and allow you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they asked for your effective content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automatic way for you to continue providing your leads with worthwhile content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to important and valuable tools that your leads can choose.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a important step in the method. You must follow up with your leads and start to develop a relationship with them.
PICK UP THE PHONE! You read that right. Call your leads, they won't attack you.
It's not like cold calling. If you branded yourself correctly, most will already know who you are when you call them. Once more it's essential you do this.
Don't entirely rely on your auto-responder. From time to time send a personalized message to your leads. Not trying to sell them something but just to say hello and to offer assistance.
I also like to connect with my leads on Social Networking sites, like Twitter & Facebook. This way they get to look at my family, the places I like to travel to and the things I like to do.
PRIMARY BUSINESS:
During this whole duration, I never promote my primary MLM business to my leads. Because I have offered them worthwhile content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not purchase the tools presented in the system, yes! Do some not enroll in my main business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will see results and so will you!
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